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Marketing

The Fine Line Between Philanthropy and Marketing
5 months ago

The Fine Line Between Philanthropy and Marketing

What exactly is the difference between philanthropy and marketing? Philanthropy is where a commercial business makes donations to charitable causes without any expectation of commercial gain. However, marketing is when …
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Do you have a marketing budget?
8 months ago

Do you have a marketing budget?

At a recent networking event hosted by LJS, the steps taken with regard to developing a marketing budget were discussed. As most in attendance were small business owners, this topic …
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What is Cohesive Marketing? And why you need it.
3 years ago

What is Cohesive Marketing? And why you need it.

By  •  Marketing

A cohesive marketing strategy is one that takes all your different platforms of promoting your business and aligns them to the same strategy. Basically it all boils down to one …
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