What exactly is the difference between philanthropy and marketing? Philanthropy is where a commercial business makes donations to charitable causes without any expectation of commercial gain. However, marketing is when … Read More
At a recent networking event hosted by LJS, the steps taken with regard to developing a marketing budget were discussed. As most in attendance were small business owners, this topic … Read More
A cohesive marketing strategy is one that takes all your different platforms of promoting your business and aligns them to the same strategy. Basically it all boils down to one … Read More
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